pricing

How much do backlinks cost in 2026?

The median backlink placement costs $144 across 292,364 publishers; half of all asks fall between $70 and $311. That one number hides more than it shows: the type of placement, the domain’s rating and its subject each move it by multiples, so it is broken down below.

Buyer prices through Placement API, cheapest seller per domain, suspect domains excluded. Refreshed hourly; measured 2026-10-29.

How these prices are measured ↗
Median placement priceUSD
$144

Cheapest seller per domain. Suspect domains excluded.

$70–$311middle 50% of prices
292,364publishers in the sample

What is the full range?

Price distribution · USD · linear scale $0–$660
$4610th percentile
$7025th percentile
$144Median
$31175th percentile
$65990th percentile

Ten percent of placements ask under $46 and ten percent over $659. The cheap tail is where bought authority concentrates; suspect domains, excluded above, ask a median of $176.

Explore the catalogue

A new guest post and an insertion into an existing article have different markets. Placement type, publisher authority and subject all move the price.

A guest post is a new article written around your link; a link insertion or niche edit adds a link to an existing article; a homepage link sits on the front page for a period. Each has its own market.

placement typepublishers25th pctmedian75th pctsuspect median
guest post168,658$69$160$354$199
niche edit47,595$70$102$181$125
link insertion51,627$56$96$225$158
homepage link24,227$128$257$567$482

By the seller’s claimed DR decade, root domains only. The rating is what the seller claims; our independent measurement decides whether it is real, and the suspect column shows what the fakes in each band ask.

claimed DRpublishers25th pctmedian75th pctsuspect median
DR 20–2952,601$72$158$303$183
DR 30–3945,037$83$169$337$212
DR 40–4922,603$110$211$453$239
DR 50–5915,511$110$232$566$192
DR 60–696,773$192$437$945$276
DR 70–795,822$297$656$1,550$375
DR 80–89914$506$1,337$3,866—
DR 90–99116$384$1,191$4,038—

Harmonised subjects across every marketplace’s vocabulary. A topic appears once at least 300 non-suspect publishers are priced in it.

subjectpublishers25th pctmedian75th pctsuspect median
News85,772$69$127$304$154
Lifestyle58,528$83$149$289$163
Technology56,339$71$128$284$136
Business50,118$80$161$327$179
Finance47,192$56$86$204$114
Gambling41,309$98$214$404$239
Entertainment37,129$91$181$375$197
Arts34,857$86$173$360$186
Sports32,151$86$170$375$207
Health31,004$71$129$272$154
Society28,896$111$220$375$242
Crypto27,100$129$248$439$262
Home26,344$80$156$311$184
Travel24,032$74$161$333$186
Gaming23,088$69$118$256$136
Education21,827$83$163$311$173
Marketing19,846$86$163$323$168
Fashion19,497$69$131$276$158
Food18,091$71$153$305$183
Adult17,206$125$237$394$256
Family14,692$88$191$375$219
Shopping9,864$101$183$347$204
Music9,301$71$164$371$215
Fitness9,225$106$204$374$192
Automotive8,582$70$163$362$177
Legal8,544$28$91$244$192
Real Estate8,260$69$163$338$161
Beauty8,251$97$186$331$197
Science7,840$86$173$334$213
Career5,671$110$224$406$231
Pets4,278$71$136$311$131
Environment3,871$106$188$340$248

Buyer prices, cheapest seller per domain, suspect domains excluded. Source: PlacementAPI pricing.

What changes the price of a backlink?

  • Whether the authority is real. Domains our tests flag as suspect ask a median of $176 here, against $144 on the rest. The cheap end of any band is where bought authority lives; see the five tests.
  • Which seller you buy through. The same placement on the same domain is often sold by several marketplaces at different prices; the median gap is on the market report. These figures use the cheapest.
  • Saturation. Publishers that link out to far more domains than link in charge more, not less, in almost every topic; see finding 07.
  • Turnaround. The median promised turnaround for a backlink is 3 days; faster sellers of the same domain usually ask more.
  • Who writes the article. Guest-post prices usually include the publisher writing; supplying your own copy rarely lowers the price, and some publishers charge to review it.

How do I buy backlinks at these prices?

These are the prices the API quotes. The same brief returns held offers, named domains each with its verification, survival record and score, for four hours:

POST https://api.placementapi.com/v1/quote
Authorization: Bearer pk_live_…

{
  "links": 3,
  "strategy": "safest",
  "verified_only": true,
  "budget_credits": 43200
}

Or say it to an agent with the MCP server connected: “Plan 3 backlinks, under $432 total, verified only.”

313 published figures on this page, measured 2026-10-29. Dotted numbers carry their sample size on hover. Methods: pricing methodology, data sources, quality methodology.